Analog/Digital & Illusion for PETA - "The Killer Cows"

Strong images speak louder than words. 
A powerful campaign for non-profit PETA (People for the Ethical Treatment of Animals) & agency fischerAppelt, Berlin that we worked on with incredibly talented artists at Illusion, Bangkok.
Under the headline Eating meat kills more animals than you think, PETA is raising awareness of the damage often caused by the meat industry to the natural habitat of wild animals.

Illusion's portfolio

  • Client PETA
  • Agency fischerAppelt, Berlin
  • Managing Director Johannes Buzasi
  • Creative Director David Morales, Philip Bolland
  • Art Director Claudia Kuprat
  • Copywriter Philip Bolland, Dorothee Goetz
  • Illustrator Illusion, Bangkok