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20 years: Purely Iconic

Serial Cut

A surreal visual journey celebrating two decades of creativity depicting Serial Cut’s philosophy through 9 rooms and its characters from the SC99 project. Time to celebrate, time to be iconic.

20 Years: Purely Iconic. Fully Serial Cut™ Book | Film | Talk

year

2019

team

Executive Production - Serial Cut™

Creative Director - Sergio del Puerto & The SC Team

Director - Carmelo Barberá

Director of Photography - Olmo Sobrino

Set Art Director - Javier Le Pera

Costume Designer & Stylist - Bartholot

Costume Designer & Stylist - Bartholot

Sound - Banjo Soundscapes

The Book

more work by Serial Cut

Serial Cut for Honda USA

Summerbration

Serial Cut for Fenty Beauty

Fenty Beauty

Serial Cut

Brazil Burst

Serial Cut for Nike

Air Vapormax

Serial Cut for Kymco

Inflatable City

Serial Cut for Paraiso Festival

Paraiso II

Serial Cut for Vodafone

Lies

Serial Cut for Moebelix

Low Prices

Serial Cut for Ferrero

MMMH!

Serial Cut for Toyota USA

Neon CH-R

Serial Cut for Starburst

Unexplainably Juicy

Serial Cut for Nike

Nike Hyperdunk

Serial Cut for Enable Foundation

Surreal Is Real

Serial Cut

Organics

Serial Cut for Oreo

Thin Bites

Serial Cut for Diesel

Melting Props

Serial Cut for Ray-Ban

Worldwide Wonderland

Serial Cut for Converse USA

Past Meets Present

Serial Cut for Nike

Leather Heart

Serial Cut for Sonos

Your Home

Serial Cut for Spotify

Premium Icons

Serial Cut for Stacy's

Cheese Petites

Serial Cut

Golden Navajo

Serial Cut for Google Drive

Smart Shapes
more work listed under Characters

Illusion for Lego / DKSH (Thailand)

Build The Future

Nikopicto for Schmackos

Dogs Go Wacko

Big Studios for Knorr Brazil

Instant Solution

Big Studios for Edwards Lifesciences

Reborn

Noelia Lozano for Manos Unidas

Manos Unidas

Arcade

Payday

Nikopicto

FATSLIDE

Sattu for Copag Cards

King

Atelier Martini

Imaginary Sculptures

Sattu

Mowgli

Zombie Studio for Hospital of Love

The Fall

Atelier Martini

Retail Madness

Arcade for Google

Google Cloud

BluBlu for Tabu Equity Investments Inc.

Tabu Equity Investments

BluBlu for Sensei

The Future of Retail

Thomas Burden

Robo

Sattu

Peter Pan

Nikopicto

Hug - I'm Bad!

Blue Zoo

Lynx & Birds

Arcade for Peekaboo Kids

Peekaboo Kids Channel

Thomas Burden

Metarama Festival

Nikopicto for McDonald's

McFlurry

Illusion for ABUS

ABUS - Smartest Scream

Kurzgesagt

Loneliness

Illusion for Hill's Pet Nutrition Asia Limited

Bring Your Pet Back

Serial Cut

Golden Navajo

Arcade

#36DaysOfType

Big Studios for Honda

Magic Seat

Illusion for Kieser

Kieser

Big Studios for CONIACC

Golden September

Thomas Burden

Publicis Lyon Pitch

Arcade

Thanksgiving

Arcade for Task Rabbit

Task and you shall receive

Arcade for Washington Post

Space Force

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Illusion for 360 QIKU

SHUSH!

BluBlu for Macmillan Publishers

Journey to the centre of the Earth

Foreal

Toothpaste

Zombie Studio for Toshiba

Listen Like You're There

Thomas Burden

Vodafone Pitch

Big Studios for Sonae Malls

A Christmas Carrol

Illusion for JBL

Block Out The Chaos

Zombie Studio for WCFF

Dream

Illusion for Unilever

Clingy Animals

Zombie Studio for Bradesco

Firefly

Zombie Studio for Mercedes-Benz

Beast

Arcade for Apple

Apple App Store Korea

Kurzgesagt

Kurzgesagt Showreel

Zombie Studio for CAFÉ CARIBE

You Sleep You Lose

Sattu

2

Nikopicto for Motorola

Motorola

Big Studios for Prevent Senior

Prevent Senior

Big Studios for Air Jet

Air Jet

Thomas Burden for Norwegian Airlines Magazine

Norwegian Airlines Magazine

Sattu for Zrider

Zrider

Arcade for Like Soda

Like Soda

Nikopicto for Optical 88

Wear Your Beautiful Life

Foreal

Enjoy Summer

Nikopicto for Hong Kong Deposit Protection Board

Hong Kong DPS

Adrian & Gidi for Vogue IT

Barbies

Nikopicto for M&M's

M&M's

Arcade for Apple App Store

Slash Generation

Sattu

Coca-Cola

Arcade for Wellington Zoo, New Zealand

Wellington Zoo

Arcade for Men's Health

Turning Off Your Hereditary Fat Genes

Blue Zoo for The British Heart Foundation

Dechox

Arcade

Rain man

Arcade for Nugit

Nugit

Foreal for Adobe

Adobe Creativity For All

Zombie Studio for Born Free

The Bitter Bond

Sattu

4

Thomas Burden

Adweek Cover

Arcade for Sipcall

Sipcall VO-IP

Arcade

Halloween

Sattu for Calypso

Calypso

Big Studios for Amaro

Mara

Arcade for First Choice

Custard makes it better

Nikopicto for ZVV

ZVV Ticket-App

Arcade for Progressive Insurance

Progressive Insurance

Arcade for Nickelodeon

Kids Pick The President

Blue Zoo for Nickelodeon Creative Advertising

Double Dip

Zombie Studio for Arno Silence Force

The Great Battle

Arcade for Medical Marketing & Media Awards 2017

MM&M 2017

BluBlu for Ahlstrom Munksjö

Fiber & Sustainable Solutions

Sattu

Truck

Zombie Studio for Ford

Gears

Arcade

Moonwalk

Nikopicto

Hug The Killer

Sattu

TCM

Foreal for California Avocados

CA Avocados

Arcade

Gym Fail

Nikopicto for SNCF

OUIGO

Illusion for Huawei Mobile CEE & Nordic

Huawei P10

Arcade for Apple

You & the Frog

Nikopicto for McDonald's

Happy Meal

Arcade for EyeBuy Direct

It's How You Frame It

Sattu

1

Thomas Burden

Children's Picture Book

Arcade

Stereotypes

Big Studios for IGA

IGA

Illusion for Mercedes-Benz

Long Neck

Sattu

Keys

Blue Zoo for Turner

Lego City Arctic Explorer

Foreal for OFFF Tel-Aviv

OFFF Tel-Aviv

BluBlu for 7ojozat

7ojozat

Nikopicto for Duracell

Duracell

LSD for Grundig

Shapes

Blue Zoo

No More Stuff

Sattu

Zoo

Zombie Studio for Gorillaz

Day of the Dead

Thomas Burden

Skateboy

Kijek / Adamski for WWF Poland

Ecopatriots

Illusion for WWF

STOP ONE. STOP THEM ALL.

Big Studios

Umbigos

Thomas Burden for Washington Post

Top Workplaces 2015

Nikopicto

Going Ape

Sattu

Postman

Big Studios for Mentos

Refresh yourself

Arcade for Runners World Magazine

Running While Pregnant