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AIR MAX hysteria

Atelier Martini

After an almost ten year pause this year 2015 is the release of the next AIR MAX edition. This illustration series is a commissioned pitch considering the whole AIR MAX evolution drawn in digital chalk. Conceptually based on school teaching and its media the whole image series should be evocative of techniques precious knowledge is taught for example in school classes and alike. As a proud sneaker ignorant, but all so more a draftsman & texture enthusiast I enjoyed producing this series, never forgetting some critical exposures this fashion sector was and is still accountable for. For more information on global garment production and labor rights visit e.g. China Labor Watch (http://chinalaborwatch.org)

year

2015

team

Illustration - atelier MARTINI

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