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The Most Exclusive

Peter Tarka + JVG for YOOX (YNAP Group)

One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them. YOOX is a online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.

year

2018

client

YOOX (YNAP Group)

team

Illustration - Peter Tarka

Motion Design - JVG

Models - Mateusz Krol & Peter Tarka

Sound Design - Uno Mas

more work by Peter Tarka

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Apple Chinese New Year

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YOOX: Make A Wish

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Breitling: Top Time

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Peter Tarka for Honda UK

Honda UK Aftersales

Peter Tarka + JVG for Molton Brown Global

Build The Tension

Peter Tarka + Six N. Five for Verizon

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