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Apple Chinese New Year

Peter Tarka for Apple Inc.

Apple Chinese New Year Campaign for the Apple Inc. App Store, Apple Music and Movies.

 

year

2019

client

Apple Inc.

team

Illustration - Peter Tarka

Family, great food and late night fireworks: it’s what Chinese New Year is all about. Traditionally, the holiday is also a time to welcome good luck in the coming year. And as the saying goes, luck favours the prepared. So in the days leading up, families gets busy getting everything ready to receive another year of fortune.

Long-postponed embraces, comfort foods from home, late nights spent reminiscing; at the heart of every Chinese New Year is a reunion filled with shared moments. The App Store has collected a series of apps and games with special Chinese New Year content to share with your loved ones, and make more of those precious memories.

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