Asics: Gel-Quantum 360
Saddington Baynes for Asics
SB developed a branded character – the Asics ‘Gellyfish’ – for Asics’ ‘Gel Runs Deep’ campaign, launching the Gel Quantum 360 in the US.
year
2015
client
Asics
team
Agency - Vitro, San Diego
CGI - Saddington Baynes
Art Director - Ryan Smith & Doug Hyland
Creative Director - Kent Thayer and John Vitro
Retouching - Hugo Ceneviva
Shoe Photography - Michael Nieland
