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Asics: Gel-Quantum 360

Saddington Baynes for Asics

SB developed a branded character – the Asics ‘Gellyfish’ – for Asics’ ‘Gel Runs Deep’ campaign, launching the Gel Quantum 360 in the US.

year

2015

client

Asics

team

Agency - Vitro, San Diego

CGI - Saddington Baynes

Art Director - Ryan Smith & Doug Hyland

Creative Director - Kent Thayer and John Vitro

Retouching - Hugo Ceneviva

Shoe Photography - Michael Nieland

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