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AXN – Channel Idents

Ditroit for AXN UK

Our goal was to embody the idea of “Live Red” while communicating a refreshed and ‘redefined’ concept of action. Working closely with the Axn creative team in London we created these idents mixing 3d elements and live action that blossom in an intriguing narrative approach, focusing on the “Live Red” keywords — anger, speed, power, heat & danger. The idea was to use an unexpected language from the standard “action” channels , something with style and personality, able to communicate the brand’s strong attitude rather than just a genre.






Agency: Lorenzo Banal
Direction: Ditroit
Art Direction: Salvatore Giunta
Design: Salvatore Giunta, Cristian Acquaro
Modeling: Giovanni Mauro
Lighting & Shading: Cristian Acquaro
Rigging: Giovanni Mauro, Matteo Forghieri
Animation: Cristian Acquaro, Matteo Forghieri

Compositing: Salvatore Giunta
Editing: Luca Grandini
Production Company: Withstand
Executive Producer: Davide Ferazza
Production Manager: Iacopo Carapelli
Production Assistant: Egidio Sterpa
DOP: Mauro Chiarello
Camera Operator: Paolo Gobbi, Davide Bongiorni
Key Grip: Riccardo Vilella
Gaffer: Paolo Giovannetti
Elettrician: Corrado Belli, Luigi Grossi
Make-up Artist: Eva Pau
Stylist: Sara Jane
Talents: Olga, Ginevra, Egidio, Nicola
Sound Design: Smider
Creative Direction: Fabio Ardemagni

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