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Dash

Arcade for Singtel Dash

We follow three amazing characters throughout a day in their fascinating world. Through their daily activities, both work and recreation, we learn about the features of the new Dash application, a digital wallet. We made three fun commercials that present the application as a solution.

We worked alongside director Gabriel H Fermanelli and Ronda studio in Argentina, developing character designs and the look and style of the main protagonists.

year

2021

client

Singtel Dash

team

Director: Gabriel Fermanelli
Agency: PPURPOSE
Production Company: Final Frontier
Executive Producers: Chris Colman, Gustavo Karam, Ryan Shanholtzer, Julieta Zajaczkowski
Project Manager: Julián Dorado
Production Assistant: Bella Jiang
Character Design: Arcade, Juana de Marco, Gabriel Fermanelli
Art Direction: Juana de Marco

Art Team: Ulises Días López, Leandro Chaman, Sol Azpiroz
Animation: Estudio Ronda
Animation Direction: Fernán Graziano
Animation: Maximiliano Ponz, Fernán Graziano, Rubén Stremiz, Matias Fernandez
3D Modelling: Miguel Cesti, Santiago Graziano, Rubén Stremiz, Eugenio Pignataro, Juan Miyagi
Rigging: Martín Ollo
Shading Lighting & Rendering: Miguel Cesti
Compositing/Postproduction: Miguel Cesti, Santiago Graziano
Choreographer: Debora Nishimoto
Music Production Company: Cachorro Loco
Music Composer: Facundo Capece
Sound Design: Lola Richter
Voice-Over: Fuse Adventures in Audio, Singapore

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