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Diesel – Say no to uncool wool

Ditroit for Diesel

As part of the Diesel “Say no to uncool wool” campaign, we directed this video on display in the store windows during Christmas 2017. We imagined some woolen spheres, inspired by the ugly Christmas jumper imagery, going through a shredding machine and popping out as living threads, floating in the air and defining new dynamic structures.

year

2018

client

Diesel

team

Agent: Beeta
Direction: Ditroit
Creative Director: Salvatore Giunta
Design: Salvatore Giunta, Matteo Nicoli
Lighting & Shading: Claudio Gasparollo
Animation: Matteo Nicoli, Vincenzo Memeo
Editing: Matteo Nicoli
Producer: Ada Korvafaj
Audio: Smider
Executive Producer: Beatriz Romero

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