An animation made for EveryAGE Counts
is a part of a social campaign about ageism, targeting Australian citizens. Its goal is to fight discrimination related to old age.
For a project of great social importance, we needed to come up with something serious, not a typical-everyday-vector-head-characters. We decided to choose a style which ensures that older people are not caricatured and where we can easily escape the ageist representation of them.