Please rotate your device vertically to view our website

logo_analog Created with Sketch.
logo_digital Created with Sketch.

This website uses cookies to ensure you get the best experience on our website. Learn more

Accept & close

EveryAGE Counts

Pigeon for The Benevolent Society

An animation made for EveryAGE Counts
is a part of a social campaign about ageism, targeting Australian citizens. Its goal is to fight discrimination related to old age.
For a project of great social importance, we needed to come up with something serious, not a typical-everyday-vector-head-characters. We decided to choose a style which ensures that older people are not caricatured and where we can easily escape the ageist representation of them.




The Benevolent Society


Copywriting - Paul Fishlock, Maria Pawlikowska
Concept development - Rafał Blecharz, Maria Pawlikowska, Sławek Wydra
Concept Art - Ewa Ciałowicz

Storyboard - Vera Dementchouk
Animatic - Rafał Blecharz
Illustration - Vera Dementchouk
Cel animation - Maria Kulpa
Animation & Postproduction - Rafał Blecharz
Sound Design - Robert Ostiak
Art Direction - Rafał Blecharz
Production Manager - Mikołaj Błoński
Account Manager - Piotr Zapałowicz

more work by Pigeon

Pigeon for U.S. Embassy Warsaw

U.S. Embassy Warsaw

Pigeon for Merce


Pigeon for Sonnar

Sonnar Library

Pigeon for Madrinas

Madrinas Coffee

Pigeon for Fortum

Fortum - Circular Economy

Pigeon for Ithra

Ithra - Book of Codes

Pigeon for Articy

Articy Draft

Pigeon for Include a Charity

Include a Charity

Pigeon for LittleFund


Pigeon for MSiT

more work listed under Social Campaign

BluBlu for

Circular Economy

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Platinum for Ocean Care

Ocean Care

Illusion for PETA

The Killer Cows

Illusion for WWF


Illusion for Robin Wood

Disappearing Animals

Illusion for 28 Too Many

It Happens Here

Kijek / Adamski for VCCP London

Give Nothing to Psoriasis

Kijek / Adamski + I Saw John First for VOW

VOW "To End Child Marriage"

Zombie Studio for WCFF


Illusion for WWF

Forest Fires

Arcade for Yarra Valley Austarlia

Water conservation

Zombie Studio for WWF

WWF - Lin "The Pangolin"

Big Studios for CONIACC

Golden September

Salamagica for Beneva

Homeless At Home

Pigeon for Include a Charity

Include a Charity

Televisor for KCBRD

Rower Robsona

Pigeon for Merce


Serial Cut for Enable Foundation

Surreal Is Real

Illusion for Autism Forum Switzerland

Social Contact

Simon Danaher for Pro Mente Sana

Pro Mente Sana

Platinum for Sea Shepherd

Plastic Fish

Kijek / Adamski for WWF Poland


Illusion for Jakarta Globe

Scars Of Misery