MTV Awards 2016
Ditroit for MTV Italia
MTV Italy approached us to develop a visual concept that could adapt to a full on/off air campaign as well as translate into digital content for the MTV Awards which took place in June 2016 in Florence.
The perpetual motion machines are depicted here through a selection of abstract bodies of different shapes, incessantly in action.
year
2016
client
MTV Italia
team
Direction: Ditroit
Art Direction: Salvatore Giunta
Design: Salvatore Giunta, Cristian Acquaro
Lighting, Shading & Animation: Cristian Acquaro
Simulation: Giovanni Mauro, Mauro Moretti
Music & Sound Design: Smider
Creative Direction: Maria Cristina Cipriani
Art Direction: Luca Dusio