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Neon CH-R

Serial Cut for Toyota USA

Neon offers unique opportunities to shape, color, and strobe lights to communicate words. We took advantage of those strengths in dynamic typefaces for the new Toyota C-HR campaign.”Good Looks, Bad Intentions” showcases the new car in a neon-catwalk environment, “The Cat In The Rat Race” displayed the new Toyota C-HR in a neon-tech surrounding with servers and in “Occasionally Wrong, Never Sorry” we can see this vehicle in a magenta neon backstage.

year

2017

client

Toyota USA

team

Agency - Saatchi&Saatchi LA

CGI - Serial Cut

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