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Nike Hyperdunk

Serial Cut for Nike

This Nike basketball shoe was created for players who want to master the aereal game, delivering a trampoline-like bounce for pure propulsion. We were requested to create a series of animated GIFs for social media showcasing the essence and context of basketball, with an active and upbeat personality, creating also these stills where the shoe is –just and only– the main hero.

year

2016

client

Nike

team

Photography - Muro

CGI - Serial Cut

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