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Pantene – Nutrient Blends

Ditroit for Procter & Gamble

Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.

The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.




Procter & Gamble


Agency - Grey
Direction - Ditroit
Creative Director - Salvatore Giunta
Design & Development - Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Matteo Nicoli, Andrew Prousalis, Giovanni Mauro, Pietro Furbatto, Sergio Papa
Producer - Noemi Bugli
Audio, Smider
Agent - Beeta
Executive Producer - Beatriz Romero
Creative Director - Arturo Macouzet
Art Director - Emily Pracher
Executive Producer - Keira Rosenthal

more work by Ditroit

Ditroit for AXN UK

AXN - Channel Idents

Ditroit for SFSO

SFSO — H3 Table Lamp

Ditroit for Nike

Nike Riccardo Tisci

Ditroit for Kit Kat

Kit Kat THiNS

Ditroit for Giorgio Armani S.p.A

Emporio Armani | Watches & Jewelry Collection

Ditroit for Diesel

Diesel - Say no to uncool wool

Ditroit for Hydraink


Ditroit for MTV Italia

MTV Awards 2016

Ditroit for Malaki

Malaki - Molasses

Ditroit for Fendi

Fendi Hypnoshine Eyewear

Ditroit for Digital Design Days

Digital Design Days Festival

Ditroit for Malaki

Malaki - Shisha & Dokha
more work listed under Liquids

Bites for Lenovo



Beauty Reel

Bites for Nivea

Nivea Unwind

Bites for USP Zdrowie


Platinum for Exito Water

Green Onion, Meat, Salmon

Bites for Smirnoff

Smirnoff ICE Cans

Televisor + Bites for Orchard Thieves Cider

Orchard Thieves Cider

Ditroit for Malaki

Malaki - Molasses

JVG for Nespresso

Nespresso Ramadan

Bites for Avon


for Ferrero


Bites for The Chemours Company




Saddington Baynes for Grohe

Grohe Blue