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Pantene – Nutrient Blends

Ditroit for Procter & Gamble

Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.

The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.




Procter & Gamble


Agency - Grey
Direction - Ditroit
Creative Director - Salvatore Giunta
Design & Development - Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Matteo Nicoli, Andrew Prousalis, Giovanni Mauro, Pietro Furbatto, Sergio Papa
Producer - Noemi Bugli
Audio, Smider
Agent - Beeta
Executive Producer - Beatriz Romero
Creative Director - Arturo Macouzet
Art Director - Emily Pracher
Executive Producer - Keira Rosenthal

more work by Ditroit

Ditroit for Kit Kat

Kit Kat THiNS

Ditroit for MTV Italia

MTV Awards 2016

Ditroit for AXN UK

AXN - Channel Idents

Ditroit for Giorgio Armani S.p.A

Emporio Armani | Watches & Jewelry Collection

Ditroit for Hydraink


Ditroit for Procter & Gamble

Pantene Soex

Ditroit for Malaki

Malaki - Shisha & Dokha

Ditroit for Digital Design Days

Digital Design Days Festival

Ditroit for Fendi

Fendi Hypnoshine Eyewear

Ditroit for Nike

Nike Riccardo Tisci

Ditroit for Diesel

Diesel - Say no to uncool wool

Ditroit for Malaki

Malaki - Molasses
more work listed under Liquids

Bites for USP Zdrowie


Bites for Smirnoff

Smirnoff ICE Cans

Televisor + Bites for Orchard Thieves Cider

Orchard Thieves Cider

Bites for Avon


JVG for Nespresso

Nespresso Ramadan

Ditroit for Procter & Gamble

Pantene Soex

Bites for The Chemours Company


for Ferrero



Beauty Reel

Platinum for Exito Water

Green Onion, Meat, Salmon

Bites for Nivea

Nivea Unwind

Ditroit for Malaki

Malaki - Molasses

Bites for Lenovo


Saddington Baynes for Grohe

Grohe Blue

Saddington Baynes for SBLabs

Estée Lauder