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Pantene Soex

Ditroit for Procter & Gamble

We teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.
The hero of the film is the acclaimed Pro-V, the unique formula that “transforms your hair by making it stronger”. P&G group challenged us to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.




Procter & Gamble


Direction - Ditroit
Creative Director - Salvatore Giunta
Design & Development - Claudio Gasparollo, Martin Vokaty. Christian Cabiddu, Mantas Bardauskas, Matteo Nicoli, Andrew Prousalis, Enrico Albanese, Giedrius Paulauskas, Dave Stewart
Producer - Noemi Bugli
Brand Manager - Arnaud Beaumont, Sonia Lucci
Art Director - Jiyoni Kim
Executive Producer - Guido Marchetti
Audio - Smider

more work by Ditroit

Ditroit for Digital Design Days

Digital Design Days Festival

Ditroit for Diesel

Diesel - Say no to uncool wool

Ditroit for Malaki

Malaki - Molasses

Ditroit for MTV Italia

MTV Awards 2016

Ditroit for Kit Kat

Kit Kat THiNS

Ditroit for AXN UK

AXN - Channel Idents

Ditroit for Nike

Nike Riccardo Tisci

Ditroit for Fendi

Fendi Hypnoshine Eyewear

Ditroit for Procter & Gamble

Pantene - Nutrient Blends

Ditroit for Giorgio Armani S.p.A

Emporio Armani | Watches & Jewelry Collection

Ditroit for Hydraink


Ditroit for Malaki

Malaki - Shisha & Dokha
more work listed under Liquids



JVG for Nespresso

Nespresso Ramadan

Bites for Nivea

Nivea Unwind

Ditroit for Procter & Gamble

Pantene - Nutrient Blends

Bites for Lenovo


Televisor + Bites for Orchard Thieves Cider

Orchard Thieves Cider

Saddington Baynes for Grohe

Grohe Blue


Beauty Reel

for Ferrero


Bites for USP Zdrowie


Bites for Smirnoff

Smirnoff ICE Cans

Ditroit for Malaki

Malaki - Molasses

Bites for The Chemours Company


Platinum for Exito Water

Green Onion, Meat, Salmon

Bites for Avon