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Samsung Week 2022

Arcade Studio for Samsung

“We worked closely alongside our amazing partners at Samsung HQ in Seoul, Korea again this year developing visuals for Samsungs birthday week. We tried evolving last years characters into a more modern place. Initially only meant to be statics for the homepage, the client loved the characters so much they decided to ask us to develop an animation for them, which ended up all of over the world !

We are very proud to have our work displayed at Picadilly circus Ldn, Kings cross Ldn, Times Square NY, and 837 hollywood park NY.

We brought in marvelous designer this year to build our characters’ outfits. We built each garment by hand using professional pattern design development to allow the clothing to have a realistic feel with drapery and cloth.”

year

2022

client

Samsung

team

Animation - Arcade Studio

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