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Shapes

LSD for Grundig

Compact and small in size but powerful in performance and sound quality. It’s Grundigs newly designed, cylindrically shaped portable speakers. The challenge was to visualise their musical attributes. LSD was up to the task and has done a great job by portraying 3 musicians (a classical cellist, a rocker and a rapper) as if they were squeezed in an invisible cylinder.

year

2016

client

Grundig

team

Agency - Jung von Matt/Neckar GMBH

Production - Analog/Digital

Creative Directors - Francesco Poletti, Anna Rondolino

Art Directors - Aaron Nielsen, Anna Rondolino

Copywriter - Francesco Poletti

Account - Denise Winter

Art Buyer - Yannik Nielsen

Photography & Post - LSD

Making of:

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