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Surreal Is Real

Serial Cut for Enable Foundation

The main symptoms of dementia are graphically represented through surreal yet simple scenes for the nonprofit Enable Foundation in Hong Kong. Key point: surreal is real in dementia.




Enable Foundation


Creative Direction - Michele Salati

Photographer & Stylist - Bartholot

Design - Think Work Observe

Model - Jane Sheperd

Camera - Can Ovalioglu

Music - Yiannis Loukos

more work by Serial Cut

Serial Cut for Google Drive

Smart Shapes

Serial Cut for Fenty Beauty

Fenty Beauty

Serial Cut for Honda USA


Serial Cut for Diesel

Melting Props

Serial Cut for Oreo

Thin Bites

Serial Cut for Nike

Leather Heart

Serial Cut


Serial Cut for Ray-Ban

Worldwide Wonderland

Serial Cut for Nike

Nike Hyperdunk

Serial Cut for Sonos

Your Home

Serial Cut for Toyota USA

Neon CH-R

Serial Cut for Ferrero


Serial Cut for Starburst

Unexplainably Juicy

Serial Cut for Spotify

Premium Icons

Serial Cut

Brazil Burst

Serial Cut for Kymco

Inflatable City

Serial Cut for Paraiso Festival

Paraiso II

Serial Cut for Converse USA

Past Meets Present

Serial Cut for Moebelix

Low Prices

Serial Cut for Vodafone


Serial Cut for Stacy's

Cheese Petites

Serial Cut for Nike

Air Vapormax

Serial Cut

Golden Navajo
more work listed under Social Campaign

Platinum for Sea Shepherd

Plastic Fish

Kijek / Adamski for VOW

To End Child Marriage

Illusion for WWF

Forest Fires

Kijek / Adamski for WWF Poland


Zombie Studio for WCFF


Illusion for 28 Too Many

It Happens Here

Illusion for PETA

The Killer Cows

Televisor for KCBRD

Rower Robsona

Salamagica for Beneva

Homeless At Home

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Kijek / Adamski for VCCP Lodnon

Give Nothing to Psoriasis

Arcade for Yarra Valley Austarlia

Water conservation

Platinum for Ocean Care

Ocean Care

Illusion for Robin Wood

Disappearing Animals

Illusion for Autism Forum Switzerland

Social Contact

Illusion for WWF


Illusion for Jakarta Globe

Scars Of Misery

Simon Danaher for Pro Mente Sana

Pro Mente Sana

Big Studios for CONIACC

Golden September

BluBlu for

Circular Economy