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Surreal Is Real

Serial Cut for Enable Foundation

The main symptoms of dementia are graphically represented through surreal yet simple scenes for the nonprofit Enable Foundation in Hong Kong. Key point: surreal is real in dementia.




Enable Foundation


Creative Direction - Michele Salati

Photographer & Stylist - Bartholot

Design - Think Work Observe

Model - Jane Sheperd

Camera - Can Ovalioglu

Music - Yiannis Loukos

more work by Serial Cut

Serial Cut for Nike

Air Vapormax

Serial Cut for Oreo

Thin Bites

Serial Cut for Stacy's

Cheese Petites

Serial Cut

Brazil Burst

Serial Cut

Golden Navajo

Serial Cut for Starburst

Unexplainably Juicy

Serial Cut for Nike

Leather Heart

Serial Cut for Ray-Ban

Worldwide Wonderland

Serial Cut for Toyota USA

Neon CH-R

Serial Cut for Spotify

Premium Icons

Serial Cut for Vodafone


Serial Cut for Sonos

Your Home

Serial Cut for Moebelix

Low Prices

Serial Cut for Converse USA

Past Meets Present

Serial Cut for Ferrero


Serial Cut for Paraiso Festival

Paraiso II

Serial Cut for Honda USA


Serial Cut for Fenty Beauty

Fenty Beauty

Serial Cut for Google Drive

Smart Shapes

Serial Cut for Diesel

Melting Props

Serial Cut for Nike

Nike Hyperdunk

Serial Cut


Serial Cut for Kymco

Inflatable City
more work listed under Social Campaign

Simon Danaher for Pro Mente Sana

Pro Mente Sana

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Platinum for Sea Shepherd

Plastic Fish

Platinum for Ocean Care

Ocean Care

Illusion for WWF


BluBlu for

Circular Economy

Illusion for Robin Wood

Disappearing Animals

Zombie Studio for WCFF


Illusion for 28 Too Many

It Happens Here

Televisor for KCBRD

Rower Robsona

Illusion for Jakarta Globe

Scars Of Misery

Illusion for Autism Forum Switzerland

Social Contact

Arcade for Yarra Valley Austarlia

Water conservation

Kijek / Adamski + I Saw John First for VOW

VOW "To End Child Marriage"

Kijek / Adamski for VCCP London

Give Nothing to Psoriasis

Illusion for PETA

The Killer Cows

Illusion for WWF

Forest Fires

Salamagica for Beneva

Homeless At Home

Zombie Studio for WWF

WWF - Lin "The Pangolin"

Big Studios for CONIACC

Golden September

Kijek / Adamski for WWF Poland