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Unexplainably Juicy

Serial Cut for Starburst

The first bite into a Starburst is chewy, but as you work your way into the candy it gets juicier and juicier. In fact, Starburst calls them “Unexplainably Juicy.” That unexplainable nature may explain the inspiration that Serial Cut used for a trio of imagery for Starburst that plays on unbelievable cultural tropes that are as surprising as they are hilarious. Each candy is so juicy that they visualise them as bodies of liquid, providing a pool for each of the funny situations.

year

2018

client

Starburst

team

Agency - DDB Chicago

CGI - Serial Cut

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