AD Features / Future Positive

Future Positive is a pioneering design studio at the intersection of fashion and technology. Established in 2021 by Rotem Goeta and Nir Goeta, both fashion designers with over 12 years of industry experience, the studio specializes in crafting immersive visual storytelling through AI and 3D design for fashion and luxury brands. Future Positive explores innovative and sustainable approaches to reshape the future of fashion, seamlessly bridging the virtual and physical worlds. By Integrating real-life products with AI and CGI visuals, the studio creates visionary narratives that range from hyper-realistic to dreamlike scenes. Their work has been showcased in museums and prestigious global events such as the PhotoVogue Festival and London Fashion Week, leading to collaborations with industry leaders like SHOWStudio, i-D Magazine, and others, pushing the boundaries of creativity in the digital age through cutting-edge image and video productions.

AD Features
We feature creatives from the AD universe & beyond. Boundary pushing directors & mixed-media artists. Exciting voices that stand out of the crowd. Hand-picked worldwide & curated by yours truly.