Create New Paths – Adidas
Jabu Nadia Newman for Adidas
“Create New Paths” for Adidas directed by Jabu Nadia Newman featuring Thebe Magugu, Focalistic and Shekhinah
year
2022
client
Adidas
team
Agency: Room Studios
Creative Director: Ash Benn
Content Lead: Dune Tilley
Brand Strategist: Eden Toohey-Ogle
PRODUCTION
Romance Films
Director: Jabu Nadia Newman
Executive Producer: Rozanne Rocha-Gray
Producer: Shannon McDougall
Production Manager: Khanyi Ngubane
Director’s Assistant / BTS: Hana-Jayne Sho
Director of Photography: Paul Gilpin
1st Assistant Director: Craig Brorson
Art Department: Andree Du Preez
DIT: Rusty Ruthven
VT: Augusto Figueira
Sound Technician: Luis Garrido
Key Grip / Safety Officer: Bohdi Schoeman
Gaffer: Danny Smart
Wardrobe Stylist: Peter Georgiades
Hair and Make Up Artist: Marchay Linderoth
Make Up Artist: Hedwin Kadzunge
Supporting Actors:
Lindiwe Dim
Syntiche Kabuya
Aza Mhlana
Terrence Obomye
POST PRODUCTION
Editor: Stephen Du Plessis
VFX: @2plus3post
VFX Supervisor: Blake Prinsloo
Colourist: Nic Apostoli
Music Track: Shekhinah + Focalistic
Singer / Songwriter: Shekhinah + Focalistic
Final Score: Luc Veermeer
Sound Engineer: Stephen Webster
Post Production Online: 2Plus3 Post Production