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Create New Paths – Adidas

Jabu Nadia Newman for Adidas

“Create New Paths” for Adidas directed by Jabu Nadia Newman featuring Thebe Magugu, Focalistic and Shekhinah






Agency: Room Studios
Creative Director: Ash Benn
Content Lead: Dune Tilley
Brand Strategist: Eden Toohey-Ogle

Romance Films
Director: Jabu Nadia Newman
Executive Producer: Rozanne Rocha-Gray
Producer: Shannon McDougall
Production Manager: Khanyi Ngubane
Director’s Assistant / BTS: Hana-Jayne Sho

Director of Photography: Paul Gilpin
1st Assistant Director: Craig Brorson
Art Department: Andree Du Preez
DIT: Rusty Ruthven
VT: Augusto Figueira
Sound Technician: Luis Garrido
Key Grip / Safety Officer: Bohdi Schoeman
Gaffer: Danny Smart

Wardrobe Stylist: Peter Georgiades
Hair and Make Up Artist: Marchay Linderoth
Make Up Artist: Hedwin Kadzunge

Supporting Actors:
Lindiwe Dim
Syntiche Kabuya
Aza Mhlana
Terrence Obomye

Editor: Stephen Du Plessis
VFX: @2plus3post
VFX Supervisor: Blake Prinsloo
Colourist: Nic Apostoli
Music Track: Shekhinah + Focalistic
Singer / Songwriter: Shekhinah + Focalistic
Final Score: Luc Veermeer
Sound Engineer: Stephen Webster
Post Production Online: 2Plus3 Post Production

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