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Gucci AR

Nikopicto for Gucci

With their latest communication Gucci set their sights on Millennials in a hope to capture a new generation of clients. Together with Nikopicto we were excited to be given the task of taking this stunning spring/summer campaign into the AR dimension.

Original campaign illustrations by Ignasi Monreal.

Scan Gucci images from magazines, online or Gucci stores with the Gucci App to start your #guccihallucination journey

year

2018

client

Gucci

team

Artwork - Ignasi Monreal

AR Production - Analog/Digital

CGI/AR - Nikopicto

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