Gucci AR
Nikopicto for Gucci
With their latest communication Gucci set their sights on Millennials in a hope to capture a new generation of clients. Together with Nikopicto we were excited to be given the task of taking this stunning spring/summer campaign into the AR dimension.
Original campaign illustrations by Ignasi Monreal.
Scan Gucci images from magazines, online or Gucci stores with the Gucci App to start your #guccihallucination journey
year
2018
client
Gucci
team
Artwork - Ignasi Monreal
AR Production - Analog/Digital
CGI/AR - Nikopicto