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Gucci AR

Nikopicto for Gucci

With their latest communication Gucci set their sights on Millennials in a hope to capture a new generation of clients. Together with Nikopicto we were excited to be given the task of taking this stunning spring/summer campaign into the AR dimension.

Original campaign illustrations by Ignasi Monreal.

Scan Gucci images from magazines, online or Gucci stores with the Gucci App to start your #guccihallucination journey

year

2018

client

Gucci

team

Artwork - Ignasi Monreal

AR Production - Analog/Digital

CGI/AR - Nikopicto

more work by Nikopicto

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for Reserved

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Ditroit for Nike

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Natalia Mleczak for Zalando

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Six N. Five for Massimo Dutti

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Adrian & Gidi for Zalando

Winter 2018

Augustynka

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Julia Rogowska for Modivo

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Takk

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Allegro "Ogarnij po swojemu"

for Zalando

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Thomas Burden for Furla

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