Dezinfo
AIOpost for Ministerstwo Cyfryzacji / NASK
“Don’t be an internet troll”
Shortlisted at the Berlin Commercial, this campaign for the Polish Ministry of Digital Affairs and NASK marks a turning point in modern filmmaking. It stands as likely the largest hybrid AI production in Poland, proving that artificial intelligence is not a replacement for traditional craft, but a powerful extension of it.
Unlike fully synthetic content, every frame was physically captured on set. AI was then used to transform the footage, creating a seamless “hybrid” visual style that blurs the line between reality and digital manipulation.
The project utilised AI to achieve complex visual effects that were previously impossible within standard public sector budgets, delivering “big-studio” aesthetics through innovative tech.
client
Ministerstwo Cyfryzacji / NASK
team
Agency: Fabryka Komunikacji Społecznej.
Director: Adrian Chudek
Production: No Sugar Films
Post-production: AIOpost