Create New Paths – Adidas
Jabu Nadia Newman for Adidas
“Create New Paths” for Adidas directed by Jabu Nadia Newman featuring Thebe Magugu, Focalistic and Shekhinah
year
2022
client
Adidas
team
Agency: Room Studios
Creative Director: Ash Benn
Content Lead: Dune Tilley
Brand Strategist: Eden Toohey-Ogle
PRODUCTION
Romance Films
Director: Jabu Nadia Newman
Executive Producer: Rozanne Rocha-Gray
Producer: Shannon McDougall
Production Manager: Khanyi Ngubane
Director’s Assistant / BTS: Hana-Jayne Sho
Director of Photography: Paul Gilpin
1st Assistant Director: Craig Brorson
Art Department: Andree Du Preez
DIT: Rusty Ruthven
VT: Augusto Figueira
Sound Technician: Luis Garrido
Key Grip / Safety Officer: Bohdi Schoeman
Gaffer: Danny Smart
Wardrobe Stylist: Peter Georgiades
Hair and Make Up Artist: Marchay Linderoth
Make Up Artist: Hedwin Kadzunge
Supporting Actors:
Lindiwe Dim
Syntiche Kabuya
Aza Mhlana
Terrence Obomye
POST PRODUCTION
Editor: Stephen Du Plessis
VFX: @2plus3post
VFX Supervisor: Blake Prinsloo
Colourist: Nic Apostoli
Music Track: Shekhinah + Focalistic
Singer / Songwriter: Shekhinah + Focalistic
Final Score: Luc Veermeer
Sound Engineer: Stephen Webster
Post Production Online: 2Plus3 Post Production
more work by Jabu Nadia Newman
Jabu Nadia Newman for Strongbow
Never Stop PlayingJabu Nadia Newman for Adidas
Stay Open Adidas ForumJabu Nadia Newman
InsideoutJabu Nadia Newman
Nedbank Think AheadJabu Nadia Newman for ForeverWena
ForeverWenaJabu Nadia Newman for Adidas
Julia & Gia - Adidas Open ForumJabu Nadia Newman for Adidas
Soweto Skate Society & 4 My GirlsJabu Nadia Newman
The Dream That Refused MeJabu Nadia Newman for Standard Bank SA
10% Millionaresmore work listed under Fashion
Ditroit for Hydraink
HydrainkNick & Chloé for Jaeger-LeCoultre
Reverso for Jaeger-LeCoultreGrajper for Kids On The Moon
Kids On The MoonNick & Chloé for Dior
Baby DiorAugustynka for Tezenis PL
Tezenis UnderwearJacek Kołodziejski for Milk Decoration Magazine
Faye + KvadratAugustynka for H&M Poland
H&M PolandGrajper for Allegro
Allegro "Ogarnij po swojemu"Nick & Chloé for Lacoste
Life In a Pocket - LacostePIVO for Nike
Nike 97er Silver Bullet ShoeGrajper for Ader Error x Zara
Ader Error X ZaraTelevisor + ABRA for Vitkac & Hartwig
FaFa - #FashionFilmAugustynka for Cat Footwear
Cat FootwearDitroit for Fendi
Fendi Hypnoshine EyewearJan Kriwol for Qπш Robert Kupisz
TiffiGrajper for eObuwie
eObuwie SS21Jan Kriwol for Sofix x Rak’n’Roll
Sofix x Rak’n’RollSix N. Five for Massimo Dutti
The Gift HotelGrajper for Lancerto
Lancerto FW 18/19Jan Kriwol for Huawei
HuaweiPIVO for Peek & Cloppenburg x Karl Kani
Peek & Cloppenburg x Karl KaniAugustynka for Coastal
CoastalAugustynka for Oh La La
Oh La LaJacek Kołodziejski for Takk
TakkPlenty for Swatch
Swatch FlymagicTelevisor for PUMA / Sizeer
PUMA x RETO / Dir CutMelt for Versace
Versace Jeans CouturePIVO for Asphaltgold x Nike
Asphaltgold x NikeGrajper for Lancerto
Lancerto AW 18/19Jan Kriwol for Pajak Sport
Λ N O M Λ L YAdrian & Gidi for Zalando
End of Season Sale 2018/19Julia Rogowska + LUNAPARK for Modivo
Modivo SS22Grajper for Lancerto
Lancerto SS18Jan Kriwol + Atelier Martini + Platinum for Adidas
Adidas DeeruptAugustynka
FUMES & PERFUMESAugustynka for H&M Paris
H&M ParisGrajper for & Other Stories
& Other Stories by Alek WekNick & Chloé for Yazbukey
Yazbukey Mystery ChessDitroit
Nike — LeBron 19Grajper for Halfprice
Halfprice - Fitting RoomAugustynka for L'Occitane
L'OccitanePIVO for Marc Cain
Marc Cain SS22 VirtualStudioPIVO for Oceansapart
Oceansapart - BF CampaignJVG for Blenders Eyewear
Blenders: Dream SummerAugustynka for Muscat
Muscat EyewearDitroit for Nike
Nike Riccardo TisciAugustynka for Vogue
VogueAda Sokół for Nike
NikeAda Sokół for Alexander Wang
Alexander WangAugustynka for Mandel-Store
ReUse in Mandel-LandAdrian & Gidi for Zalando
Winter 2018Augustynka for H&M
H&M RewearAugustynka for Elle Magazine Poland
HoroscopeAda Sokół for Moooi
Moooi - Salone del MobileAda Sokół for Proenza Schouler
Proenza Schouler - AmazonAtelier Martini
Paul SmithAda Sokół
Gentle Monster x MoooiGrajper for Zalando
Zalando "Ex’s Clothes"Grajper for House
House SS19 | SeriesAugustynka for Hermès
HermèsJVG for Asics
Asics: Gel QuantumNatalia Mleczak for Zalando
Zalando Summer Sale 2018Grajper for House
House “Clothes Say It All”Nikopicto for Gucci
Gucci ARJulia Rogowska for Indigo
Indigo NailsGrajper for Yes
Yes “I'm a Woman”for Zalando
Black Friday 2018Adrian & Gidi for Rosefield
RosefieldSix N. Five for Burberry
Burberry "The Pocket Bag"Grajper for 4F
4F. Winter ManifestAdrian & Gidi for Vogue IT
BarbiesThomas Burden for Furla
Furla SS2022Plenty for Furla
Furla - Re-CandyAda Sokół for Dazed China
Dazed ChinaJulia Rogowska for House
House - We Are More AW22Augustynka for Bizuu
Bizuu - Face The Sunfor Reserved
ReservedAugustynka
Elle CroatiaPIVO for Karl Kani
Karl Kani - Patterns of The StreetJan Kriwol for Scorr
SCORRLUNAPARK + Julia Rogowska for Modivo
Modivo FW 2022Julia Rogowska for Modivo
Modivo 21Augustynka for Giorre
Giorre