Melt for Coca-Cola
MELT were asked to prepare audiovisual idents for the international Coca-Cola conference in Warsaw. It was an amazing opportunity to work on such powerful 360° multimedia scenography created for the event. Based on the stage design and the graphic history of Coca-Cola brand, MELT wanted to create immersive, yet minimalist motion design with a gradual shift from flat to 3D look.
Direction - MELT
Agency - Endorfina
Sound Design - Kuba Matyka
The screens were set up almost all around the audience in 270°, we created the animations with surround sound design to completely immerse the audience. The resulting series of animated jingles and loops perfectly fits the Coke’s style and was a blast to ‘get inside’ and experience.
Check out the cropped, zoomed in detail of Intro in 4K:
Watch in original form vs its cropped detail in 4k:
Watch original Outro zooming to the main screen detail:
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