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Flowerbomb Bloom

Adrian & Gidi + Televisor for Viktor & Rolf

Analog/Digital is proud and excited to have initiated a collaboration between Adrian & Gidi and Televisor, opening a new door to endless possibilities and pushing the boundaries of traditional techniques.

The goal was to create a beautiful and whimsical short clip of one of the visuals handcrafted by Adrian & Gidi for the launch of Flowerbomb Bloom, one of Viktor & Rolf ’s new fragrances.

year

2018

client

Viktor & Rolf

team

Production - Analog/Digital

Direction - Adrian & Gidi

Animation - Televisor

Sound Design - Juice Sound Studio

Original Stills | Agency - Ykone

The challenge was bringing the opposite worlds together – on one side – delicate hand crafted paper flowers, on the other microchips and software. For Marcin Sławek, one of the lead animators from Televisor, it was crucial to make sure Adrian & Gidi’s intricate paper flowers are brought to life in a way that does not compromise the natural feeling of Adrian & Gidi’s images.

Televisor created 3D paper flowers which had to keep the unique characteristics of paper when put in motion.

“In the end we managed to create something very natural, almost analogue, using digital tools” says Marcin Sławek. “It feels natural and elegant in a way we hardly could have achieved when animating a real paper set with flowers” concludes Adrian Woods.

more work by Adrian & Gidi

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Adrian & Gidi for Rosefield

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more work listed under A/D Production

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BluBlu for L'Occitane

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Platinum for Porsche Schweiz AG

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for Insbuy

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Panic for Nifty

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Platinum for White Claw

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for Irish Distillers Pernod Ricard (Redbreast)

Animwood for Redbreast

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BluBlu for Macallan

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Jan Kriwol + Platinum for Prosto

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Platinum for Ocean Care

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Michał Misiński + Juice for Ritter Sport DE & UK

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Platinum for Sea Shepherd

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Platinum for Goodyear

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Cats

Jan Kriwol for tylko

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Calypso

Adrian & Gidi for L'Occitane

L'Occitane - Chineese New Year

Nikopicto for Gucci

Gucci AR

Arcade Studio for Perskindol

Perskindol

Big Studios for Edwards Lifesciences

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Adrian & Gidi for Coca-Cola Deutschland

ViO

Big Studios for McDonald's

McDonald's