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GetHai

ABRA for Hai

The world’s first hydrotherapy shower system.​​​​​​​ In 2022 Abra collaborated with the creative team at CAA for hai’s new product launch campaign, shower infusions. The challenge was to create a campaign that sparked imagination, inviting people to elevate their shower experience while immersing them in the botanical story of each infusion tablet.

year

2022

client

Hai

team

Design & Direction - Abra.Network
Sound Designer - KEEKO
Agency - CAA
Paige Hero, Alice Ann Wilson, Todd Matsumoto, Krystina Franchino

Case Study

Relax infusion

Energy boost infusion

Repair infusion

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