Yasashi
ABRA for Yasashi
From the moment we laid eyes on this brief, we knew exactly who to recommend – it had ABRA written all over it ! Fresh and colourful ingredients flying around in perfectly choreographed loops – wonderfully mesmerizing!
Abra delivered over a 100 formats of animations and stills for The Yasashi Tee product launch which is now live across Germany and available in stores.
Special thanks to Kerstin Mende for thinking of us, Saint Brand for coming up with the concept and a seamless workflow and of course ABRA for their creative input, meticulous digital craftsmanship and dedication throughout the whole production. Last but not least – thanks to Giovanni for the soothing sound design!Client: OTG / Yasashi
year
2024
client
Yasashi
team
Art Buying: Kerstin Mende / Analog Digital
Agency: Saint Brand GmbH
Animation Studio: Abra
Sound Design: Giovanni Dubini
Production Company: Analog Digital
Executive producers: Marie Bohr & Tomasz Kosiński
Saint Brand GmbH:
Managing Director: André Klein, Cornelia Wagner
Creative Direction: Niklas Förster, Oliver Schmidt
Client Service Direction: Katja Weyland
Ostfriesische Tee Gesellschaft & Co. KG
Geschäftsführerin: Annemarie Leniger
Gruppenleitung Marketing: Nadine Stange
Brand Management: Christian Domnick
