Yasashi
ABRA for Yasashi
From the moment we laid eyes on this brief, we knew exactly who to recommend – it had ABRA written all over it ! Fresh and colourful ingredients flying around in perfectly choreographed loops – wonderfully mesmerizing!
Abra delivered over a 100 formats of animations and stills for The Yasashi Tee product launch which is now live across Germany and available in stores.
Special thanks to Kerstin Mende for thinking of us, Saint Brand for coming up with the concept and a seamless workflow and of course ABRA for their creative input, meticulous digital craftsmanship and dedication throughout the whole production. Last but not least – thanks to Giovanni for the soothing sound design!Client: OTG / Yasashi
year
2024
client
Yasashi
team
Art Buying: Kerstin Mende / Analog Digital
Agency: Saint Brand GmbH
Animation Studio: Abra
Sound Design: Giovanni Dubini
Production Company: Analog Digital
Executive producers: Marie Bohr & Tomasz Kosiński
Saint Brand GmbH:
Managing Director: André Klein, Cornelia Wagner
Creative Direction: Niklas Förster, Oliver Schmidt
Client Service Direction: Katja Weyland
Ostfriesische Tee Gesellschaft & Co. KG
Geschäftsführerin: Annemarie Leniger
Gruppenleitung Marketing: Nadine Stange
Brand Management: Christian Domnick




more work by ABRA
ABRA for Yope
Yope Wild ThingsABRA for Alter Art
Open'er FestivalABRA
Abra ReelABRA for Omnires
Omnires YTelevisor + ABRA for Vitkac & Hartwig
FaFa - #FashionFilmABRA for Omnires
Omnires OvoABRA for People Can Fly
People Can FlyABRA for Hai
GetHaiABRA for Western Digital
Western Digital - The New UltrastarABRA for Sandisk
This Is The New SandiskABRA for PostFinance
Le Crypt Eau de Parfummore work listed under A/D Production
for Vodafone
LiesJVG for Van Cleef & Arpels
Van Cleef & ArpelsPlatinum for White Claw
White ClawAdrian & Gidi for Land Rover Onelife Magazine
One LifeJVG for BANCOMAT S.p.A.
Innovation PaysSimon Pawlik + Natalia Mleczak for Zalando
Zalando - Gift CardPlenty for Spotify
Hobbylos PodcastBluBlu for Handy Games
Airhead TrailerSalamagica for Bild
"Year in Review "- 2015Jan Kriwol + Atelier Martini + Platinum for Adidas
Adidas DeeruptIllusion for PETA
The Killer CowsJan Kriwol + Illusion for Kieser
Kieserfor Comdirect
Nicola Rehbein x ComdirectTelevisor + Jan Kriwol for Funstage
StarvegasBluBlu for L'Occitane
L'Occitane - Interactive animationIllusion for McDonald's
McDonald's AppSattu for Siko
SikoAdrian & Gidi for Zalando
End of Season Sale 2018/19Illusion for Rivella
RivellaAdrian & Gidi for Montblanc
MontblancIllusion for Robin Wood
Disappearing Animalsfor Zalando
Black Friday 2018Jan Kriwol + Platinum for Prosto
ProstoMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportAtelier Martini
HoniaBites for L'Occitane
AmandeTelevisor for Jungheinrich
JungheinrichArcade Studio for WWF Switzerland
WWF - Climate protection campaignBluBlu for Durex UK
Durex | The Real Sex GuideGrajper for Ifolor
IfolorSalamagica
MonstersIllusion for Mercedes-Benz
Long NeckAdrian & Gidi + Televisor for Viktor & Rolf
Flowerbomb BloomPlatinum for The Loop
The LoopNikopicto for Gucci
Gucci ARSix N. Five for Britannia Hotel
BritanniaBluBlu for Macallan
MacallanForeal
ZDF Mediathek ClassicsPanic for Nifty
NiftyPlatinum for Sea Shepherd
Plastic FishJulia Rogowska for Smurfit Kappa
Smurfit KappaBluBlu for Durex
Durex | Find Your WayBig Studios for Edwards Lifesciences
RebornDragan for SBB
SBB SmartwaySalamagica for Pro Wildlife
Stop Lifetime ImprisonmentKijek / Adamski for VCCP London
Give Nothing to PsoriasisAdrian & Gidi for Melvita
MelvitaSaddington Baynes for Julius Bäer
Julius Bäer: Formula-EBig Studios for McDonald's
McDonald'sAdrian & Gidi for L'Occitane
VerbenaBites for Mövenpick
MövenpickForeal for Hyundai
Hyundai - Valentine's DayAtelier Martini for Pluralsight
PluralsightIllusion for Hornbach
Hornbach - BiodiversityTelevisor for Dublin Bus
Dublin LegendsTelevisor + Sattu for Axapharm
AxapharmJan Kriwol for tylko
Tylko Type02Platinum for Goodyear
GoodyearAdrian & Gidi for Coca-Cola Deutschland
ViOTelevisor for Repak
RepakSattu for Calypso
Calypsofor Irish Distillers Pernod Ricard (Redbreast)
Animwood for RedbreastPIVO + LUNAPARK for Comdirect
ComdirectIllusion for Reporters Without Borders
Conquering Oppression Peaksfor Ferrero
MMMH!Melt for Britannia Hotels
BritanniaJVG for Swiss Energy
Suisse Énergie: ThermowoodsMelt for Versace
Versace Jeans CoutureAdrian & Gidi for Zalando
Winter 2018Adrian & Gidi for L'Occitane
L'Occitane - Chineese New YearAdrian & Gidi for Zalando
Mother's DayNikopicto for ZVV
ZVV Ticket-AppBluBlu for L'Occitane
L'Occitane - Race For VisionBluBlu for L'Occitane
L'OccitanePlatinum for Smurfit Kappa
Bullfor Insbuy
InsbuyABRA for PostFinance
Le Crypt Eau de ParfumIllusion for Autism Forum Switzerland
Social ContactIllusion for Huawei Mobile CEE & Nordic
Huawei P10Adrian & Gidi for L'Occitane
L'Occitane - Holiday Campaign 2022Kijek / Adamski for Netflix
Headspace Guide To Sleep | NetflixSaddington Baynes for Grohe
Grohe BlueSalamagica for Hakle
The paper makes the toiletIllusion for Ikea
CatsPlatinum for Porsche Schweiz AG
PorscheSalamagica for Beneva
Homeless At HomeTelevisor for vly
vly - 100% trueArcade Studio for Perskindol
PerskindolSattu for Abus
AbusTelevisor + Bites for Orchard Thieves Cider
Orchard Thieves CiderDragan + Melt for MyClimate
#PUTINYOURVOTENoelia Lozano for Ernst & Young
Experienced HireDragan + Melt
Open Your Eyes & See The Music | NetflixPlatinum for Ocean Care
Ocean Care