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Volkswagen: Pride Drive

JVG for Volkswagen

JVG had the pleasure to conceptualize and produce the campaign for Pride Day 2023 around the incredible new ID BUZZ. Instead of directly using the LGTBIQ+ flag colours, JVG took a subtle approach, making them appear through light dispersion – the same light that powers this electric vehicle, the same light that makes this community shine. All of this, wrapped up with the amazing hit ‘The Light’ by Deborah’s Child, which she kindly provided for this director’s cut.

year

2024

client

Volkswagen

team

Agency - BBDO Dublin

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