GetHai
Abra for Hai
The world’s first hydrotherapy shower system. In 2022 Abra collaborated with the creative team at CAA for hai’s new product launch campaign, shower infusions. The challenge was to create a campaign that sparked imagination, inviting people to elevate their shower experience while immersing them in the botanical story of each infusion tablet.
year
2022
client
Hai
team
Design & Direction - Abra.Network
Sound Designer - KEEKO
Agency - CAA
Paige Hero, Alice Ann Wilson, Todd Matsumoto, Krystina Franchino
Case Study
Relax infusion
Energy boost infusion
Repair infusion