Heinz x China National Games 2025
Illusion for Heinz
For China’s National Games 2025, Heaven & Hell Shanghai developed the concept of 34 tomato characters, each posed using the tomato’s leaflets to mimic human athletes, paired with the line “Every tomato that strives to win is in Heinz.”
Inspired by Heinz’s belief that every premium tomato is like an athlete. Carefully selected, full of quality and striving for excellence. The idea cleverly connects the brand’s core product message to the spirit of the Games.
client
Heinz
team
Illustration - Illusion
