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The Killer Cows

Illusion for PETA

Strong images speak louder than words. A powerful campaign for non-profit PETA (People for the Ethical Treatment of Animals) & agency fischerAppelt, Berlin that we worked on with incredibly talented artists at Illusion, Bangkok. Under the headline Eating meat kills more animals than you think, PETA is raising awareness of the damage often caused by the meat industry to the natural habitat of wild animals.

year

2019

client

PETA

team

Agency - fischerAppelt, Berlin

Managing Director - Johannes Buzasi

Creative Director - David Morales, Philip Bolland

Art Director - Claudia Kuprat

Copywriter - Philip Bolland, Dorothee Goetz

Illustrator - Illusion

Production - Analog/Digital

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