Kraft
Thomas Burden for Kraft
As part of a TV campaign for the infamous, ‘Kraft Mac ‘n Cheese’, production House, Nexus briefed me to create two different versions of the word ‘FEELS’. One dark and prickly, and one smooth, bubbly and happy. To convey the emotional journey of consuming a bowlful of said mac ‘n cheese when not feeling one’s best.
I created a whole bunch of animated options, but the below versions were my personal favoruites.
year
2022
team
Animation - Thomas Burden
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more work listed under Typography
Thomas Burden for Bloomingdale's
Bloomingdale's Icons
Thomas Burden for Pengiun
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Thomas Burden for Amazon
Amazon Books
Six N. Five for Samsung
QLED 8K
Thomas Burden for Creative Review
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Thomas Burden for Random House NYC
The Amazing Beef Squad
Foreal for AT&T Business
AT&T BUSINESS
Thomas Burden for JVM
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Thomas Burden for SC Johnson
Raid
Atelier Martini for atmo Magazin
atmo
Thomas Burden for Apple
Apple
Thomas Burden for Furla
Furla SS2022
Thomas Burden for Boy Scouts of America
Build A Better Budget
Thomas Burden for Ford
Ford