Pro Mente Sana
Our Swiss production with Simon Danaher and Havas Switzerland for the Pro Mente Sana foundation. According to a study, 20% of respondents said that they are currently in a prolonged emotional low. Two-thirds have at least experienced periods in which they have not been well for a long time. The Pro Mente Sana Foundation wants to counteract this with a re-launch of their well-tried “How are you?” campaign and encourage the Swiss to speak more openly about their mental health.
Agency - Havas Switzerland
Creative Direction - Patrick Beeli
Art Direction - Willi Oberhänsli
Art Buying - Ilonka Galliard
Photography - Schaub Stierli
3D/CGI - Simon Danaher
Post-production Iza Zembrzuska
Production - Analog/Digital
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