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Pro Mente Sana

Our Swiss production with Simon Danaher and Havas Switzerland for the Pro Mente Sana foundation. According to a study, 20% of respondents said that they are currently in a prolonged emotional low. Two-thirds have at least experienced periods in which they have not been well for a long time. The Pro Mente Sana Foundation wants to counteract this with a re-launch of their well-tried “How are you?” campaign and encourage the Swiss to speak more openly about their mental health.




Agency - Havas Switzerland

Creative Direction - Patrick Beeli

Art Direction - Willi Oberhänsli

Art Buying - Ilonka Galliard

Photography - Schaub Stierli

3D/CGI - Simon Danaher

Post-production Iza Zembrzuska

Production - Analog/Digital

more work listed under Social Campaign

Pigeon for The Benevolent Society

EveryAGE Counts

Televisor for Repak


Platinum for Ocean Care

Ocean Care

Illusion for Autism Forum Switzerland

Social Contact

Televisor for KCBRD

Rower Robsona

Dragan + Melt for MyClimate


Illusion for Reporters Without Borders

Conquering Oppression Peaks

Platinum for Sea Shepherd

Plastic Fish

Pigeon for Merce


Illusion for PETA

The Killer Cows

BluBlu for

Circular Economy

Kijek / Adamski for WWF Poland


Kijek / Adamski for VCCP London

Give Nothing to Psoriasis

Salamagica for Beneva

Homeless At Home

Big Studios for CONIACC

Golden September

Illusion for Robin Wood

Disappearing Animals

Kijek / Adamski + I Saw John First for VOW

VOW "To End Child Marriage"

Pigeon for Include a Charity

Include a Charity