Analog/Digital

Kraft

As part of a TV campaign for the infamous, ‘Kraft Mac ‘n Cheese’, production House, Nexus briefed me to create two different versions of the word ‘FEELS’. One dark and prickly, and one smooth, bubbly and happy. To convey the emotional journey of consuming a bowlful of said mac ‘n cheese when not feeling one’s best.

I created a whole bunch of animated options, but the below versions were my personal favoruites.

3D/CGI Motion Typography

year

2022

client

Kraft

team

Animation - Thomas Burden

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Kraft

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