Analog/Digital

Kraft

As part of a TV campaign for the infamous, ‘Kraft Mac ‘n Cheese’, production House, Nexus briefed me to create two different versions of the word ‘FEELS’. One dark and prickly, and one smooth, bubbly and happy. To convey the emotional journey of consuming a bowlful of said mac ‘n cheese when not feeling one’s best.

I created a whole bunch of animated options, but the below versions were my personal favoruites.

3D/CGI Motion Typography

year

2022

client

Kraft

team

Animation - Thomas Burden

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Thomas Burden for SC Johnson

Raid

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Shit

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This Is The New Sandisk

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Numbers

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for Ferrero

MMMH!

Platinum for The Loop

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Foreal

Truth AF

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Fun House

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FOREAL ❤ NYC

Thomas Burden for Random House NYC

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Pro Mente Sana

Six N. Five for Samsung

QLED 8K

Atelier Martini for atmo Magazin

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Foreal for AT&T Business

AT&T BUSINESS

Thomas Burden for Boy Scouts of America

Build A Better Budget

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IAM8BIT

Thomas Burden for Apple

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Bloomingdale's Icons

Thomas Burden for Ford

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Kraft

more work by Thomas Burden

more work listed under Typography