Analog/Digital

Kraft

As part of a TV campaign for the infamous, ‘Kraft Mac ‘n Cheese’, production House, Nexus briefed me to create two different versions of the word ‘FEELS’. One dark and prickly, and one smooth, bubbly and happy. To convey the emotional journey of consuming a bowlful of said mac ‘n cheese when not feeling one’s best.

I created a whole bunch of animated options, but the below versions were my personal favoruites.

3D/CGI Motion Typography

year

2022

client

Kraft

team

Animation - Thomas Burden

more work by Thomas Burden

Thomas Burden for Furla

Furla SS2022

Thomas Burden

Adweek Cover

Thomas Burden for Acer

Acer ConceptD

Thomas Burden for Easyjet Magazine

Holiday Machine

Thomas Burden

Skateboy

Thomas Burden

Robo

Thomas Burden for McDonald's

McDonald's

Thomas Burden for The National

The National

Thomas Burden for Pengiun

Penguin - Book Cover

Thomas Burden for TomTom

TomTom

Thomas Burden

Fun House

Thomas Burden for Ford

Ford

Thomas Burden

WeTransfer Pitch

Thomas Burden

Hello

Thomas Burden

Metarama Festival

Thomas Burden for Bloomingdale's

Bloomingdale's Icons

Thomas Burden for JVM

JVM

Thomas Burden for J&B

J&B

Thomas Burden for American Express

AMX Gold

Thomas Burden

Vodafone Pitch

Thomas Burden for Norwegian Airlines Magazine

Norwegian Airlines Magazine

Thomas Burden for Creative Review

Creative Review

Thomas Burden for Amazon

Amazon Books

Thomas Burden for Boy Scouts of America

Build A Better Budget

Thomas Burden for Step Mobile

Step Mobile

Thomas Burden

Neon Type

Thomas Burden for Apple

Apple

Thomas Burden for Random House NYC

The Amazing Beef Squad

Thomas Burden for Norwegian Airlines - Magazine

Popmachine

Thomas Burden

IAM8BIT

Thomas Burden

Children's Picture Book

Thomas Burden

Publicis Lyon Pitch

Thomas Burden for Playstation

Knowledge is Power

Thomas Burden for SC Johnson

Raid

more work listed under Typography

Platinum for The Loop

The Loop

Foreal

FOREAL ❤ NYC

Six N. Five for Samsung

QLED 8K

Atelier Martini

Numbers

Thomas Burden

Neon Type

Atelier Martini

Shit

Thomas Burden for JVM

JVM

Thomas Burden for Pengiun

Penguin - Book Cover

Thomas Burden for SC Johnson

Raid

Pro Mente Sana

for Ferrero

MMMH!

Thomas Burden for Boy Scouts of America

Build A Better Budget

Thomas Burden for Bloomingdale's

Bloomingdale's Icons

for Vodafone

Lies

Thomas Burden

IAM8BIT

Televisor + Simon Pawlik for Huawei

P30

Thomas Burden for Random House NYC

The Amazing Beef Squad

Foreal

Truth AF

Atelier Martini

Let's Collab

Thomas Burden for Apple

Apple

Thomas Burden

Fun House

Thomas Burden for Ford

Ford

Atelier Martini for atmo Magazin

atmo

Thomas Burden for Amazon

Amazon Books

Foreal for Wired UK

WIRED

Thomas Burden for Furla

Furla SS2022

Foreal for AT&T Business

AT&T BUSINESS

Thomas Burden for Creative Review

Creative Review

Abra for Sandisk

This Is The New Sandisk

Please rotate your device vertically to view our website

Kraft

more work by Thomas Burden

more work listed under Typography