Working in collaboration with Cherry Thinking, we developed a high-impact visual campaign for Mölnlycke Health Care that merges surgical precision with cutting-edge technology. At the heart of the project is the intricate “thread” sequence, meticulously crafted using traditional 3D animation to ensure absolute control over its physical behaviour and texture.

To elevate the visual storytelling further, we integrated AI-driven motion and generative techniques for the skin and environments, seamlessly unifying the piece through traditional post-production. The result is a hybrid workflow that balances the technical accuracy required for a healthcare leader with a modern, ethereal aesthetic that only AI can achieve.