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ABC Greenhouse Effect

Panic for ABC Greenhouse

ABC News wanted to give a visual lift-up to this seemingly worn-out matter to build a memorable, impactful piece of evergreen content for their website. So we shook the same old disturbing “global warming is harming” visual theme and added a playful twist to it by using collage-style illustrations and a sequenced chain of reactions in a continuous and engaging animation. Piece by piece, we built a compelling and engaging story on how as little as a 2°F rise can make a huge difference for life on planet Earth. And how together we can stop it from happening.

 

year

2022

client

ABC Greenhouse

team

Animation - Panic

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