Freshpet is a brand that stands for organic pet food, and their Anti-Kibble campaign displayed a manifesto of what they and we value – pet food with a real expiration date. The goal of this video was to encourage the woke side of pet owners to switch from kibble to 100% natural food.
We coupled the campaign’s nourishing premise with an organic, earthy color palette to convey the campaign’s organic and natural spirit. To make it more cuddly, we used smooth strokes and finished it off with a well-balanced selection of edible assets.