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jetBlue

Panic for jetBlue

Hand in hand with MullenLowe and JetBlue team we worked on a comprehensive illustration library redefining the brand visual guidelines for an infinite journey ahead.

We lifted their distinctive blue color to a new altitude. The rules of 90% for the blues were strictly followed even while capturing the essence of the sunny destinations with cool and even cooler colors. Quite a few miles of illustrator lines on JetBlue’s account with this journey.

year

2022

client

jetBlue

team

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