TUMS Super Bowl Campaign
Panic for Tums
Kudos to TUMS for an iconic Super Bowl run last year! TUMS is America’s most popular overeating reliever that aimed for a solid yearly touch-down at the Super Bowl’s ad craze. TUMS created a digital campaign in which Super Bowl viewers collected real-time game actions on their Tumsworthy bingo cards.
The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital. Thanks to Hogarth and Grey at N.Y. and T.O. for this win-win pre-game!
year
2022
client
Tums
more work by Panic
Panic for Beyond Gravity
Beyond GravityPanic for Google
Google AvatarsPanic for Netflix
Netflix Is A JokePanic
Harvest DirectPanic
Panic - ShowreelPanic for TIO
TIO Ice CreamPanic for airBaltic
Travel AddictsPanic for Bajibot
Amex - Let's Get Business DonePanic for Snapio
Snapio AppPanic for Cyramza x Area 23
CyramzaPanic for Premia
Premia Asset GamePanic for Uproad
Toll Payment Made EasyPanic for Nifty
NiftyPanic for ABC Greenhouse
ABC Greenhouse EffectPanic for McDonald's
McDonald's #FritespotatoesPanic for jetBlue
jetBluePanic for Freshpet
Freshpet - Anti Kibble CampaignPanic for Mintos
Mintos - Build Your Financial FuturePanic for Spruce Pets x Cesar
Spruce Pets - History of Dog FoodPanic for Virtue By Vice
Indeed - Smart and Smallmore work listed under Characters
Arcade Studio for Nickelodeon
Kids Pick The PresidentForeal for LG
LG Summer CampaignForeal for Chupa Chups
Chupa Chups - Tok-Yo!BluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesBig Studios for IGA
IGAAtelier Martini
Imaginary SculpturesNikopicto for McDonald's
Happy MealArcade Studio for Cultura
CulturaArcade Studio for EyeBuy Direct
It's How You Frame ItPanic for McDonald's
McDonald's #FritespotatoesBluBlu for Universal Music Group
Jay & the AmericansBluBlu for Durex
Durex | Find Your WayNikopicto for Hong Kong Deposit Protection Board
Hong Kong DPSAkama for L'Occitane
L'OccitaneBig Studios for Honda
Magic SeatArcade Studio for Perskindol
PerskindolAkama for Farlight 84
Farlight 84 TrailerBig Studios for Sonae Malls
A Christmas CarrolArcade Studio for Aena
AenaBluBlu for Durex UK
The Real Sex GuideAkama for Poulehouse
PoulehouseIllusion for Huawei Mobile CEE & Nordic
Huawei P10Illusion for Reporters Without Borders
Conquering Oppression PeaksForeal for Abele-Optik
Weak Vision FreaksKijek / Adamski for WWF Poland
EcopatriotsTelevisor for Pracuj.pl
Pracuj.plPanic
Panic - ShowreelForeal
ERMSY X FOREALNikopicto for Motorola
MotorolaJuice for Gojek – GoPay
GoPay – 2120Pigeon
Pigeon Showreel 2022Thomas Burden
SkateboyNikopicto for ZVV
ZVV Ticket-AppBluBlu
Aviation ServicesThomas Burden
Adweek CoverForeal
Enjoy SummerArcade Studio
Arcade Studio - Showreel 2022Thomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsArcade Studio for Roblox
RobloxBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsSattu for Calypso
CalypsoIllusion for Mercedes-Benz
Long NeckForeal for OFFF Tel-Aviv
OFFF Tel-AvivPanic for Mintos
Mintos - Build Your Financial FutureBig Studios
When You Wish Upon a StarForeal for California Avocados
CA AvocadosNikopicto
FATSLIDENikopicto
Going ApeNikopicto for Optical 88
Wear Your Beautiful LifeArcade Studio for Apple
You & the FrogAtelier Martini
Retail MadnessBig Studios for Mentos
Refresh yourselfSattu for Abus
AbusPigeon for Madrinas
Madrinas CoffeeBig Studios for CONIACC
Golden SeptemberJan Kriwol + Illusion for Kieser
KieserBig Studios for Prevent Senior
Prevent SeniorJVG for Lego
Lego JVG: Limited editionPanic for Uproad
Toll Payment Made EasyPanic for Virtue By Vice
Indeed - Smart and SmallPigeon for Articy
Articy DraftThomas Burden
Publicis Lyon PitchNikopicto
Hug - I'm Bad!BluBlu for 7ojozat
7ojozatPlenty for Disney XD
Baby MechArcade Studio for WWF Switzerland
WWF - Climate protection campaignPanic
Harvest DirectArcade Studio for Samsung
Samsung WeekNikopicto for SNCF
OUIGOAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerKijek / Adamski for Facebook
Facebook CybersecurityArcade Studio for Like Soda
Like SodaPanic for Cyramza x Area 23
CyramzaArcade Studio for Vet App
Vet AppThomas Burden
Vodafone PitchPanic for Snapio
Snapio AppThomas Burden
Metarama FestivalPlatinum
Some people should never be bornThomas Burden
Children's Picture BookBig Studios for Air Jet
Air JetForeal
The FrizzeesAkama for Renault
Renualt - The PostmanArcade Studio for Peekaboo Kids
Peekaboo Kids ChannelArcade Studio for Kagome
KagomeThomas Burden for Washington Post
Top Workplaces 2015Arcade Studio
PaydayArcade Studio for Task Rabbit
Task and you shall receiveArcade Studio
Diary BrandNikopicto for Schmackos
Dogs Go WackoSattu for Siko
SikoArcade Studio for Imagine
ImagineThomas Burden
RoboForeal
Foreal Showreel 2022Nikopicto for Duracell
DuracellArcade Studio
ARCADE X LONDONArcade Studio for Apple
Apple App Store KoreaBluBlu
Manifesto ReelAkama for Orange
Orange - Mission NoëlArcade Studio for Tums
TumsJuice for Samsung
Samsung – Xcover ProArcade Studio for Apple Japan
Apple Store Japan - Zero WasteBluBlu for Macmillan Publishers
Journey to the centre of the EarthI Saw John First for Fiskemannens
Fiskemannens QuickFiskPanic for airBaltic
Travel AddictsAdrian & Gidi for Vogue IT
BarbiesBig Studios for Knorr Brazil
Instant SolutionNikopicto for M&M's
M&M'sArcade Studio for Singtel Dash
DashNikopicto
Hug The KillerBig Studios for Amaro
MaraBig Studios for Edwards Lifesciences
RebornForeal for Adobe
Adobe Creativity For AllBig Studios
UmbigosPlenty for Hyundai
HyundaiBluBlu for Sensei
The Future of RetailArcade Studio for Apple Korea
Apple – Must Have Game SeriesNikopicto for McDonald's
McFlurry