TUMS Super Bowl Campaign
Panic for Tums
Kudos to TUMS for an iconic Super Bowl run last year! TUMS is America’s most popular overeating reliever that aimed for a solid yearly touch-down at the Super Bowl’s ad craze. TUMS created a digital campaign in which Super Bowl viewers collected real-time game actions on their Tumsworthy bingo cards.
The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital. Thanks to Hogarth and Grey at N.Y. and T.O. for this win-win pre-game!
year
2022
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