TUMS Super Bowl Campaign
Panic for Tums
Kudos to TUMS for an iconic Super Bowl run last year! TUMS is America’s most popular overeating reliever that aimed for a solid yearly touch-down at the Super Bowl’s ad craze. TUMS created a digital campaign in which Super Bowl viewers collected real-time game actions on their Tumsworthy bingo cards.
The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital. Thanks to Hogarth and Grey at N.Y. and T.O. for this win-win pre-game!
year
2022
client
Tums





more work by Panic
Panic for Premia
Premia Asset GamePanic for Netflix
Netflix Is A JokePanic for Beyond Gravity
Beyond GravityPanic for Mintos
Mintos - Build Your Financial FuturePanic for ABC Greenhouse
ABC Greenhouse EffectPanic for Spruce Pets x Cesar
Spruce Pets - History of Dog FoodPanic for Snapio
Snapio AppPanic for Bajibot
Amex - Let's Get Business DonePanic for Virtue By Vice
Indeed - Smart and SmallPanic
Panic - ShowreelPanic for Freshpet
Freshpet - Anti Kibble CampaignPanic for McDonald's
McDonald's #FritespotatoesPanic for Cyramza x Area 23
CyramzaPanic for Google
Google AvatarsPanic for airBaltic
Travel AddictsPanic for Nifty
NiftyPanic
Harvest DirectPanic for TIO
TIO Ice CreamPanic for jetBlue
jetBluePanic for Uproad
Toll Payment Made Easymore work listed under Characters
Nikopicto for SNCF
OUIGOAtelier Martini
Retail MadnessForeal for Chupa Chups
Chupa Chups - Tok-Yo!Nikopicto
Going ApePlatinum
Some people should never be bornBluBlu for Durex UK
Durex | The Real Sex GuideAkama for L'Occitane
L'OccitaneThomas Burden
Vodafone PitchArcade Studio for EyeBuy Direct
It's How You Frame ItPigeon
Pigeon Showreel 2022Arcade Studio for Roblox
RobloxBig Studios for Mentos
Refresh yourselfBluBlu for Universal Music Group
Jay & the AmericansJVG for Lego
Lego JVG: Limited editionArcade Studio for Apple Japan
Apple Store Japan - Zero WasteArcade Studio for Singtel Dash
DashAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsArcade Studio
Arcade Studio - Showreel 2022Foreal for California Avocados
CA AvocadosForeal for LG
LG Summer CampaignArcade Studio for Apple Korea
Apple – Must Have Game SeriesBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsArcade Studio for Apple
Apple App Store KoreaBluBlu for Macmillan Publishers
Journey to the centre of the EarthArcade Studio for Task Rabbit
Task and you shall receivePanic for Uproad
Toll Payment Made EasyPanic
Harvest DirectPigeon for Articy
Articy DraftArcade Studio for Kagome
KagomeArcade Studio
PaydayArcade Studio for Like Soda
Like SodaPanic for airBaltic
Travel AddictsJuice for Samsung
Samsung – Xcover ProThomas Burden
SkateboyAkama for Farlight 84
Farlight 84 TrailerThomas Burden
Adweek CoverNikopicto
FATSLIDEArcade Studio for Tums
TumsSattu for Abus
AbusBluBlu
Aviation ServicesKijek / Adamski for Facebook
Facebook CybersecurityArcade Studio
ARCADE X LONDONArcade Studio for Cultura
CulturaBluBlu for 7ojozat
7ojozatArcade Studio for Vet App
Vet AppForeal for Adobe
Adobe Creativity For AllPanic
Panic - ShowreelNikopicto for ZVV
ZVV Ticket-AppBig Studios for IGA
IGAKijek / Adamski for WWF Poland
EcopatriotsForeal
The FrizzeesArcade Studio for Peekaboo Kids
Peekaboo Kids ChannelArcade Studio for Imagine
ImagineNikopicto for M&M's
M&M'sJan Kriwol + Illusion for Kieser
KieserBig Studios for Prevent Senior
Prevent SeniorAkama for Renault
Renualt - The PostmanBig Studios for Honda
Magic SeatForeal for OFFF Tel-Aviv
OFFF Tel-AvivThomas Burden for Washington Post
Top Workplaces 2015Nikopicto for Motorola
MotorolaArcade Studio for Aena
AenaPanic for McDonald's
McDonald's #FritespotatoesThomas Burden
Metarama FestivalIllusion for Huawei Mobile CEE & Nordic
Huawei P10Big Studios for Air Jet
Air JetPanic for Cyramza x Area 23
CyramzaNikopicto for Hong Kong Deposit Protection Board
Hong Kong DPSThomas Burden
RoboArcade Studio for Apple
You & the FrogPanic for Mintos
Mintos - Build Your Financial FutureArcade Studio for Perskindol
PerskindolNikopicto
Hug - I'm Bad!Akama for Poulehouse
PoulehousePanic for Snapio
Snapio AppBig Studios for Amaro
MaraForeal
Foreal Showreel 2022Nikopicto for McDonald's
Happy MealI Saw John First for Fiskemannens
Fiskemannens QuickFiskBig Studios
UmbigosBluBlu for Sensei
The Future of RetailNikopicto for McDonald's
McFlurryIllusion for Reporters Without Borders
Conquering Oppression PeaksArcade Studio for Nickelodeon
Kids Pick The PresidentBig Studios
When You Wish Upon a StarIllusion for Mercedes-Benz
Long NeckAkama for Orange
Orange - Mission NoëlNikopicto for Optical 88
Wear Your Beautiful LifeForeal for Abele-Optik
Weak Vision FreaksBluBlu for Durex
Durex | Find Your WayForeal
Enjoy SummerBig Studios for Knorr Brazil
Instant SolutionSattu for Calypso
CalypsoAtelier Martini
Imaginary SculpturesArcade Studio for WWF Switzerland
WWF - Climate protection campaignNikopicto for Duracell
DuracellForeal
ERMSY X FOREALArcade Studio for Samsung
Samsung WeekSattu for Siko
SikoJuice for Gojek – GoPay
GoPay – 2120Plenty for Disney XD
Baby MechBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesBig Studios for Edwards Lifesciences
RebornNikopicto
Hug The KillerAdrian & Gidi for Vogue IT
BarbiesThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazinePlenty for Hyundai
HyundaiThomas Burden
Publicis Lyon PitchPigeon for Madrinas
Madrinas CoffeeThomas Burden
Children's Picture BookTelevisor for Pracuj.pl
Pracuj.plBig Studios for CONIACC
Golden SeptemberNikopicto for Schmackos
Dogs Go WackoPanic for Virtue By Vice
Indeed - Smart and SmallBig Studios for Sonae Malls
A Christmas CarrolArcade Studio
Diary BrandBluBlu
Manifesto Reel