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Microsleep

Illusion for Jasa Marga Indonesia Highway Corp

Illusion partnered with Hakuhodo International Indonesia / H-Three to craft this fully CGI campaign for Jasa Marga, Indonesia’s highway authority. This powerful campaign highlights a critical issue visualizing a chilling scene of a driver asleep at the wheel and trapped beneath the crushed vehicle. From the drivers, the shattered glass and crushed metal was crafted in CGI, highlighting the devastating results of microsleep-induced accidents.

5 out of 10 microsleep drivers turn fatal. Take a rest every four hours when driving.

year

2025

client

Jasa Marga Indonesia Highway Corp

team

Agency: Hakuhodo International Indonesia / H-Three

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