How do you put an off-road SUV in the middle of Warsaw? You let it drive straight out of the screen of Warsaw Stage, Europe’s largest three-sided 3D LED screen.

We started by looking for an idea strong enough to pull people into the world we were creating,” says Mieszko Wiśniewski, AI Director at TELEVISOR. „We developed several concepts, tested each for its visual and storytelling potential, and chose the one that served the brief best. Immersion was everything. The car breaking past the edge of the screen and the sand pouring out onto the street were designed to blur the line between the image and the real city around it.”

The JETOUR T2 tears through a sunlit forest and across desert dunes, then drives straight out of the screen in a spray of sand. The screen’s corner becomes one continuous, physical space.

The hardest part was the car itself: its build, its proportions and above all the unique character of its paint. For a brand, that’s non-negotiable. Televisor directed every moment, built the car and its motion in 3D for full control, and used AI to move fast on look development and environments.