Analog/Digital is proud and excited to have initiated a collaboration between Adrian & Gidi and Televisor, opening a new door to endless possibilities and pushing the boundaries of traditional techniques.
The goal was to create a beautiful and whimsical short clip of one of the visuals handcrafted by Adrian & Gidi for the launch of Flowerbomb Bloom, one of Viktor & Rolf ’s new fragrances.
Viktor & Rolf
Production - Analog/Digital
Direction - Adrian & Gidi
Animation - Televisor
Sound Design - Juice Sound Studio
Original Stills | Agency - Ykone
The challenge was bringing the opposite worlds together – on one side – delicate hand crafted paper flowers, on the other microchips and software. For Marcin Sławek, one of the lead animators from Televisor, it was crucial to make sure Adrian & Gidi’s intricate paper flowers are brought to life in a way that does not compromise the natural feeling of Adrian & Gidi’s images.
Televisor created 3D paper flowers which had to keep the unique characteristics of paper when put in motion.
“In the end we managed to create something very natural, almost analogue, using digital tools” says Marcin Sławek. “It feels natural and elegant in a way we hardly could have achieved when animating a real paper set with flowers” concludes Adrian Woods.
more work by Adrian & Gidi
Adrian & Gidi for Quote MagazineVan Dutch
Adrian & Gidi for KaDeWeKaDeWe XMAS
Adrian & GidiPattern Play
Adrian & Gidi for Palmers Textil AGPalmers
Adrian & Gidi for ClarisonicSeasonal Packaging
Adrian & Gidi for Coca-Cola DeutschlandViO
Adrian & Gidi for ZalandoWinter 2018
Adrian & Gidi for Land Rover Onelife MagazineOne Life
Adrian & Gidi for ZalandoEnd of Season Sale 2018/19
Adrian & Gidi for AbelAbel Taxi
Adrian & Gidi for Metropolitan magazinePink Floyd
Adrian & Gidi for ShoesUp MagazineThe Flowers Issue
Adrian & Gidi for Vogue ITBarbies
Adrian & Gidi for FantaFlavorland
Adrian & Gidi for ZalandoMother's Day
Adrian & Gidi for Schiphol AirportFollow The Fun
more work listed under Cosmetics
Bites for AvonAvon
Bites for NiveaNivea Unwind
Saddington Baynes for SBLabsEstée Lauder
Natalia Mleczak for Mood Scent BarMood Scent Bar
Natalia Mleczak for Usta MagazineSpring Essentials
Serial Cut for Fenty BeautyFenty Beauty
Simon Danaher for L'orealPro Fiber
BluBlu for L'OccitaneTerraCycle Packaging
Peter Tarka + JVG for Molton Brown GlobalBuild The Tension
Platinum for The LoopThe Loop
Natalia Mleczak for Label MagazineFlower Garden