Asics: Gel Quantum
JVG for Asics
JVG’s latest project drop is for Asics – pun alert – and its new Gel Quantum 180 VII sneaker. Commissioned by Rap. Dept, JVG decided to throw this cool product from an airplane with its group of shapely friends and wait to see them fall gracefully – don’t panic, was filmed safely and under 3D controlled conditions. The result is a series of colourful key visuals and videos that highlight the lightweight features of the product taking its performance… to new heights.
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De Bijenkorf