Microsleep
Illusion for Jasa Marga Indonesia Highway Corp
Illusion partnered with Hakuhodo International Indonesia / H-Three to craft this fully CGI campaign for Jasa Marga, Indonesia’s highway authority. This powerful campaign highlights a critical issue visualizing a chilling scene of a driver asleep at the wheel and trapped beneath the crushed vehicle. From the drivers, the shattered glass and crushed metal was crafted in CGI, highlighting the devastating results of microsleep-induced accidents.
5 out of 10 microsleep drivers turn fatal. Take a rest every four hours when driving.
year
2025
client
Jasa Marga Indonesia Highway Corp
team
Agency: Hakuhodo International Indonesia / H-Three
