“It’s no time to hibernate”

We had so much fun creating a brand ambassador for Petro-Canada – sponsor of the Canadian Olympic & Paralympic teams – in the shape of a Canadian grizzly bear.
The project included a 60-second TVC (directed by our great friend Henry Littlechild), as well as a series of spots where the bear meets some of Canada’s amazing Olympic & Paralympic athletes – along with fellow Canadian winter sports enthusiasts. This bear knows that winter is no time for hibernation!