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WWF | Love it or Lose it

BluBlu for World Wildlife Fund

The ‘Love it or Lose it’ campaign by the World Wildlife Fund (WWF) is a heartfelt reminder of the swift pace at which we’re losing nature. It highlights the urgent loss of forests, wildlife, and freshwater, emphasizing that our love and action can make a real difference. It’s a race against time to protect our planet before it’s too late.

year

2024

client

World Wildlife Fund

team

Directed by BluBlu
Executive Producer: Gabriela Jabłońska
Creative Director: Monika Kurek
Story: Monika Kurek
Art Director: Jagoda Klaczyńska
Storyboard: Sybilla Kuczniak
Designs: Jagoda Klaczyńska, Sybilla Kuczniak
Animatic: Jakub Kanarek, Karolina Specht
Animation: Piotr Krzyżykowski, Kamil Ostrowski, Karolina Specht, Jakub Kanarek, Julia Hazuka
Sound design: Miłosz Kokociński
Music: Jarek Lublin

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