Graubünden
A fully AI-driven production for Switzerland’s premier mountain region, Graubünden, developed in collaboration with agency Wirz. Created as part of a broader, cross-channel campaign, the TVC demonstrates how AI can be effectively used to craft high-end, commercial-quality work.
Building on previous Graubünden campaigns featuring the iconic mountain ibexes, we set out to elevate this new iteration with greater precision and lifelike detail — showcasing both the Graubünden region and its famous mountain goats.
The challenge was to match precise voice acting & ensure everything fit seamlessly to support the storytelling — with trademark Swiss humor adding an extra layer of complexity.
team
Agency: Wirz
Creative Director: Jannic Mascello
Art Director: Josephine Jeanguenin
Producer: Suzana Kovacevic
Production Company: Analog Digital
AD Exec Producers: Tomasz Zmigrodzi, Tomasz Kosinski
AI tech, AI generation, postproduction: AIO
SFX: DOZO