PSA – Start with Connection
Juice for Partnership to End Addiction
It’s never easy to talk about sensitive issues. Sometimes, not the words but a metaphor and visuals might be the key to start the conversation. This is one of the examples – and we’re very proud to be a part of it. We’ve teamed up with our friends at Bonfire to create a fully CGI stop motion film for Partnership to End Addiction representing making a connection with a loved one who is suffering from addiction.
We paid a lot of attention to details when designing characters and environment assets – it was all about a dollhouse, but filled with marionettes, instead of the plastic pink…
year
2020
client
Partnership to End Addiction
team
CMO: Emily Moyer
Agency: DiMassimo Goldstein
ECD: Paul Fix
CD: Chris Martin
Head of Design/CD: Claudia Mark
ACD: Trevor Hickey, Katie Renfroe
Associate Design Director: Matt Peters
Senior Designer: Jo Rooney
Art Director: Ernest Chan
Director of Integrated Production: Karen Tomlin
Studio Director: Quentin Webb
Animation Studios: Bonfire, Juice
Creative Director: Aron Baxter
Co-Creative Director: Brendan O’Neil
Producer: Tierney Farrell
Producer: Olga Rabiecka
CG Supervisor: Jakub Wrzalik
Art Director & Character Artist: Hanna Czyżewska
Concept Artists: Hanna Czyżewska, Zuzanna Gałuszka, Przemysław Nawrocki, Tomasz Świżewski, Magdalena Potakowska, Wojciech Pijecki
Layout Artists: Jakub Wrzalik, Tomasz Woroniak, Paweł Żugaj
Music Supervision/Sound Design: JSM MUSIC
CCO/CEO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Sound Design: Nathan Kil
Audio Post: Gramercy Post –
Studio Manager: James Spano
Mixer: Siara Spreen
Music: The Lumineers “Salt And The Sea”