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Samsung – Xcover Pro

Juice for Samsung

Samsung’s previous campaigns were starring actors. This time COVID made that impossible. A full CG spot was the way to go! The XcoverPro official global campaign – done remotely in 5 weeks. This video is a tribute to essential workers, as the smartphone is dedicated to them. It’s perfect for these trying times – durable, fitted to work in various conditions.

year

2020

client

Samsung

team

Production Studio: Bonfire
Creative Director: Aron Baxter
Producer: Tierney Farrell
Agency: DiMassimo Goldstein
Executive Creative Director: Paul Fix
Creative Director: Chris Martin
Art Director: Ernest Chan
Producer: Karen Tomlin
Postproduction Studio: Juice

Postproduction Support: Dash Dot Creations
Producer: Jurand Szela
Art Director: Marcin Karolewski
CG Supervisors: Selim Sykut, Andrzej Sykut
Asset Artists: Piotr Koczan, Kacper Kyc, Patrycja Boś, Daria Szczypiorowska, Jakub Mrozek, Łukasz Kubiński, Julia Szmit
Character Artists: Patrycja Boś, Kacper Kyc, Katarzyna Seńczuk, Przemysław Nawrocki,
Grooming Artist: Jarosław Handrysik
Texturing & Shading Artists: Andrzej Sykut, Patrycja Boś, Daria Szczypiorowska, Kacper Kyc
Rigging Artists: Marcin Orzechowski, Tymoteusz Juras
Layout Director: Tomek Woroniak
Layout Artists: Tomek Woroniak, Anna Kuczyńska, Paweł Żugaj, Tymoteusz Juras
Animation Artists: Anna Kuczyńska, Marcin Orzechowski, Martyna Marek, Tymoteusz Juras, Paweł Żugaj, Waldek Nalepa, Monika Migdalska, Adrian Adamus-Cepa
Mocap Artits: Aleksandra Kugacz-Semerci, Dawid Mońka,
Mocap Record: Waldemar Nalepa
Assembly & Rendering: Andrzej Sykut, Tomasz Gugała, Łukasz Walicki,
Compositing Artists: Selim Sykut, Łukasz Walicki
Concept Artits: Marcin Karolewski, Ikhwan Walliyuddin
Cloth Sim Artist: Marcin Orzechowski
FX Artist: Paweł Pojedynek

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